Before & After Examples
The right words can make a lasting difference.
Explore editing examples inspired by recruitment and company website content from the IT and web industries.
📍Why It Works
✔︎ Replaced "improving their websites" with more purposeful language to clarify the intended message.
✔︎ Added phrases such as "thoughtful and effective" to strengthen the company profile.
✔︎ Refined the wording for a more natural and engaging flow.
📍Why It Works
✔︎ Replaced vague phrases such as "communicate well".
✔︎ Added concepts such as "ownership", "openness", and "respect" to define the ideal candidate.
✔︎ Made the role more relatable and compelling.
Example 1：Company Overview
🔎 Before – Direct Translation
We provide digital solutions to support clients in improving their websites.
Our team works together to deliver high-quality services.
We are looking for people who can grow with us.
✔️ Edited Version
We create digital solutions that elevate how our clients connect with users online.
Our cross-functional team combines expertise to deliver work that is both thoughtful and effective.
We welcome individuals who are eager to grow their skills and shape the future of our services.
Example 2：Who We Look For
🔎 Before – Generic Description
We are looking for someone who can communicate well, manage tasks, and work with others.
Candidates should have an interest in web technologies.
✔️ Edited Version
We seek individuals who communicate with clarity, manage responsibilities with ownership, and collaborate with openness and respect.
A genuine interest in web technologies and user-centered design will help you thrive in this role.
📍Why It Works
✔︎ Clarifies the role through the use of "help shape and update".
✔︎ Highlights the ultimate goals with phrases like "meaningful assets" and "improve user engagement".
✔︎ Softens the requirement with "will be an advantage", lowering barriers for potential applicants.
Example 3：Role Summary
You will be responsible for updating websites, creating content, and supporting marketing activities.
The role requires basic knowledge of HTML and design tools.
🔎 Before – Functional Description
✔️ Edited Version
You will help shape and update digital content across our web platforms, create meaningful assets that support our brand and campaigns, and contribute to marketing initiatives that improve user engagement.
Experience with HTML and design tools will be an advantage.
💡Why It Works:
• Replaced "improving their websites" with more purposeful language to clarify the intended message.
• Added phrases such as "thoughtful and effective" to strengthen the company profile.
• Refined the wording for a more natural and engaging flow.
💡Why It Works:
• Replaced vague phrases such as "communicate well" with more specific qualities.
• Added concepts such as "ownership", "openness", and "respect" to better define the ideal candidate.
• Reframed the wording to make the role more relatable and compelling.
💡Why It Works:
• Expanded brief task descriptions into more meaningful responsibilities.
• Highlighted the broader impact of the role through phrases such as "meaningful assets" and "user engagement".
• Improved readability through clearer structure and more engaging language.
Wit and Win Communications
Japanese - English Communication Support Service
How It Works
【1 Inquiry】
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【2 Consultation & Proposal】
Email / Phone
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【3 English Editing / Support】
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【4 Delivery】
Wit and Win Communications
Japanese - English Communication Support Service
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